Do you know that Google ranks your web pages based on the content and customized searches related to your topic. Yes! The algorithm of many search engines like Google, Yahoo and Bing have been constructed in such a way that they compare your content with similar content available in the internet and rank your webpages based on certain rules and regulations. This is the reason why whenever we search for a topic in Google, we get the top ranked 5 or 10 webpages in its first page.
BUT HOW DOES GOOGLE KNOW WHICH WEB PAGE TO SHOW FIRST ?
Yes! Its very difficult for search engines like Google to analyse each and every web page and find the type of traffic these web pages are getting. Instead, if a publisher can facilitate search engines by providing certain meta data and key words regarding the topic in their web page, it will become easy for search engines to analyse the content and to show relevant results whenever we do search on internet. This entire process is called SEARCH ENGINE OPTIMIZATION /SEO.
It’s a known fact that SEO has a tremendous impact on the revenue generation capabilities of websites or web pages. Bloggers can earn good revenue if their blogs are SEO ready. WordPress has a famous "yoast SEO" plugin for making their websites or blogs search engine optimized. But blogspot lacks such type of plugins. But with few simple steps in Blogspot, we can optimized these webpages and can rank better in searches.
5 STEPS TO MAKE YOUR BLOGSPOT SEO READY:
STEP 1: PROVIDING KEY WORDS THAT DESCRIBE YOUR BLOG
Open settings in your blog > go to “Basics”. In the description box, describe your blog with certain key words related to your blog > press “Save changes”.
STEP 2: ENABLE CUSTOM ROBOTS
Click “Search preferences” > go to “Custom robots header tags” and click “Enable”.
STEP 3: CHANGE THE SETTINGS IN CUSTOM ROBOTS HEADER TAGS
In “Custom robots header tags” tick the following settings as shown in the figure. > click “save changes”.
STEP 4: GENERATE SITEMAP FOR BLOGGER
After the above steps > go to http://ctrlq.org/blogger/ > paste your blogger URL (in Red Ring in the image) > click on “Generate sitemap” > then copy the generated Site map code (Blue ring in the image).
STEP 5: PASTE THE SITEMAP CODE IN CUSTOM ROBOTS AREA
After step 4 > go back to Blogger settings > Click “search preferences” > Go to “Custom robots.txt” > click enable > and paste the copied code (step 4) into the box given.